Free is a good price, but might not always be the best. The book “Free” by Chris Anderson was free for download. It was rare that a complete book was available for free, especially for an established author like Chris, who is the editor of “Wired” magazine and the author of the 2006 best-seller “The Long Tail”. In this article though, I’d like to talk about why FREE might not always be the best price for you.